# Choosing An Audience

> All Users, a detected pattern, a pattern you described, form leads, or a hand-picked list.

Source: https://behavly.io/help-center/campaigns/choose-an-audience · Behavly Help Center · Campaigns

The audience is either everyone, a behaviour pattern, or a hand-picked list.

#### All Users

_The Audience step. All Users and Form leads sit beside the patterns Behavly detected, each card showing how many people it resolves to._

Everyone in your database for the selected site.

#### A Detected Pattern

Behavly reads your tracked behaviour and offers patterns it found — groups of people who did something in common. Each card carries an explainer that spells out the actual rule behind it, because a name like *Barely explored* is a label, not a definition.

#### Ask For A Pattern

Describe the group you want in plain language and Behavly turns it into a rule. The description is matched against a closed vocabulary of behavioural rules — it does not write a database query, and it cannot invent a rule Behavly does not support.

You are shown the resulting group and its size **before** anything is saved. That preview is the point: it is where you catch a description that was read differently than you meant it.

#### Form Leads

People who arrived through one of your forms rather than by signing in. They are a separate card, and they are **excluded from All Users** — a lead is not yet a user, and mixing the two makes both audiences wrong. Emails Behavly writes to them are built from their company's website rather than from behaviour. See [Contacts vs Leads](https://behavly.io/help-center/contacts/contacts-vs-leads).

#### Specific People

Paste or pick email addresses directly.

#### Saved Patterns Re-Evaluate

> Note: A saved segment is stored as a **rule**, not as a list of members. Every time it is used it runs again against current data. A recurring campaign targeting *people who stalled in onboarding* reaches the people who are stalled this week, not the ones who were stalled when you created it.

See also: https://behavly.io/help-center/user-activity/filters, https://behavly.io/help-center/campaigns/scheduling