# Footers

> The lines at the bottom of every email: the default footer, saving others, which one a campaign uses, and replies in the Unibox.

Source: https://behavly.io/help-center/campaigns/footers · Behavly Help Center · Campaigns

Every email Behavly sends ends with a footer: small grey lines under a thin rule at the bottom. By default it is drawn from your Brand page: a line with your contact email, your company name and postal address, who the email was sent to, an **Unsubscribe** link and, when your links include one, your privacy policy.

#### Where Footers Live

Open **Templates & Footers** and choose the **Footers** tab at the top. **New footer** names a new one and opens it. It starts as a copy of the default footer, or of the one you choose under **Start from**.

Change its words right where they sit, at the bottom of a sample email. **Insert** in the panel adds the **Unsubscribe link**, the recipient's email, your contact email, address, privacy policy, or a link of your own. **Save changes** keeps them. The name is in the bar at the top.

From a footer's card you can also duplicate or delete it. A workspace can keep up to 30 footers.

> Note: In a footer's words, `{{year}}` becomes the current year when the email is sent, so `© {{year}}` never goes out of date. `{{email}}` is the address the email was sent to.

#### The Default Footer

Every workspace has one, the **Default footer**. Every email ends with it unless its campaign, or the email itself, picked another.

Until you edit it, it follows the Brand page: change your company name, address or contact email there, and the footer changes with it. Once you edit its lines, it keeps your words.

**Make default** in a footer's panel makes it the default. The old default stays as an ordinary footer. **Use the Brand page footer** puts a footer you edited back on the Brand page.

#### A Footer For Each Audience

Different people can need different words. People who signed up from Product Hunt, for example, can be told why they get your email: “You get this because you signed up from Product Hunt.” Save a footer that says so, and pick it on their campaign.

> Note: Every footer must keep the **Unsubscribe** link. It is how people stop your emails, and the law asks for it. A footer without it can't be saved.

#### Pick The Footer For A Campaign

In the path builder, **Footer** in the bar above the path sets the footer for every email of that campaign. A campaign that picks none ends with the default footer.

On an active or paused campaign, a new pick is an edit like any other: it is used once you choose **Publish changes**. See [Running A Campaign](https://behavly.io/help-center/campaigns/running-an-agent#changing-a-live-campaign).

Edits to a footer's own lines reach every campaign that uses it. There is nothing to publish.

#### In The Template Editor

A template shows the footer it is sent with, so it reads like the email that arrives. Under the footer, **Footer:** names it. Click it to pick another:

- **Campaign's footer**, the first choice, follows the campaign that sends the email. This is how every template starts.
- Any saved footer: the email ends with that one in every campaign that sends it, whatever footer the campaign picked.

The pick is saved with the template, like any other edit. The footer's words are not edited in the template: **Edit** in the same menu, or in the footer's panel, opens that footer in a new tab.

#### Replies In The Unibox

A reply you send from the **Unibox** ends with the footer of the campaign the conversation came from, or with the default footer. To use another one, switch it in the reply box before you send.

#### Deleting A Footer

The default footer can't be deleted: make another footer the default first. Nor can a footer that a campaign can still send with, whether that campaign is a draft, scheduled, active or paused. Pick another footer on those campaigns first, or stop them. A footer used only by finished campaigns can be deleted.

A template that picked a footer which is then deleted ends with its campaign's footer again.

Behavly Agent, AI apps connected over MCP and the API can list, create, change and delete footers too, and set the footer a campaign uses.

See also: https://behavly.io/help-center/campaigns/behavly-agents, https://behavly.io/help-center/campaigns/running-an-agent, https://behavly.io/help-center/inbox/replying