# Scheduling A Campaign

> Send now, schedule for later, recurring cadence — and what recipient-timezone sending actually does.

Source: https://behavly.io/help-center/campaigns/scheduling · Behavly Help Center · Campaigns

#### The Options

- **Send now**: Behavly analyses behaviour immediately and sends as soon as generation finishes.
- **Schedule for later**: You pick a date and time. The behaviour is read fresh right before sending, not when you set it up.
- **Recurring cadence**: Repeats every N days at a time you set. Each run re-reads current behaviour rather than reusing the first result. A paid-plan feature.
- **Adaptive**: Visible only when Behavly is writing the copy. **Not yet available** — the card is shown so you know it exists, but it cannot currently be selected.

#### Send By Recipient Timezone

An option on scheduled and recurring sends. You pick a local time of day — say 9am — and each recipient receives it at 9am **in their own timezone**, resolved from the timezone the snippet observed, falling back to other signals.

> Warning: This is not send-time optimisation. Behavly does not predict a best hour per person and does not claim to. It sends at the hour *you* choose, converted into the recipient's local clock. Recipient-timezone sending is a paid-plan feature.

See also: https://behavly.io/help-center/campaigns/approval, https://behavly.io/help-center/plans/comparing-plans