# Goals And Funnels

> What counts as a goal, how to add one, and how a funnel follows visitors through several.

Source: https://behavly.io/help-center/insights/goals-and-funnels · Behavly Help Center · Insights

The **Goals** card at the bottom of Site activity counts the visitors who did something that matters to you, and how often.

- **Automatic goals**: Form submits, outbound link clicks, file downloads, and email and phone link clicks count on their own. Nothing to set up.
- **Pageview goal**: A visit to a page, for example `/signup`. Use `*` as a wildcard: `/blog*` matches every page under /blog.
- **Scroll goal**: Scrolling a page to a depth, for example 50% of `/pricing`. Its Total is shown as “-”, since one page view reports its depth several times.
- **Custom event goal**: An event your site sends with `behavly.track("signup", { plan: "pro" })`. Its properties appear under **Properties**.

1. Open the **⋮** menu on the Goals card and choose **Manage goals**.
2. Choose **Add goal**, pick Pageview, Custom event or Scroll depth, and fill in the page or event.
3. To follow visitors through several goals in order, choose **Add funnel** and pick two to eight of them.

Goals apply to your past data as soon as you add them. **Uniques** is the visitors who completed a goal, **Total** how many times, and **CR** the share of the period's visitors who completed it.

A **funnel** counts a visit at a step only if it completed every step before it, in order, in the same visit. **Explore** shows the paths people take: pick a starting page to see where they went next, then the step after that.

See also: https://behavly.io/help-center/insights/the-three-tabs