# What Counts Against A Limit

> Which limits are live counts, which reset monthly, and when the month turns over.

Source: https://behavly.io/help-center/plans/what-counts-against-a-limit · Behavly Help Center · Plans & Billing

Limits come in two shapes, and they behave differently.

#### Count Limits — Checked Live

Connected mailboxes, tracked websites, tracked contacts, team seats and active Behavly Agents are checked against your **current** total. An agent holds a slot while it is running or paused; stopping it frees the slot. Deleting a contact frees the slot immediately.

#### Monthly Limits — They Reset

AI emails, AI reply drafts and AI email designs are counted per window and reset when it turns over.

An **AI email design** is one use of **Generate from Brand** in the template editor, where Behavly designs a whole email from your brand. It counts once when the design arrives; a generation that fails is not counted. Plain-text templates and designs you build yourself never count.

> Note: The window is your **billing period** on a paid plan, and the **UTC calendar month** on Free. On a subscription that renewed on the 12th, your AI email allowance resets on the 12th — not on the 1st.

#### Retention Is A Ceiling, Not A Consumption

_Settings \u2192 Usage, showing consumption against every limit on your plan._

Your plan's retention figure is the longest window you are allowed to configure, not an amount you use up.

Everything above is shown against your current plan in **Settings → Usage**.

See also: https://behavly.io/help-center/plans/hitting-a-limit, https://behavly.io/help-center/contacts/import-and-export