Insights
Site activity, Behaviour signals and Campaign performance: the question each reporting tab answers, and how to read a date range honestly.
The Three Tabs
Site activity, Behaviour signals and Campaign performance, over a date range you choose.
Campaign Performance
Aggregate sending performance, and how it differs from a single campaign's chart.
Reading A Date Range Honestly
Why a longer range is not always a better one, given how much data a view loads.