What Behavly Does

The three things Behavly connects, and why they are more useful together than apart.

Updated

Behavly connects three things: what people do on your site, the emails you send them, and the replies that come back. Each part works on its own. Together they let you write to someone about what they actually did, rather than about what you hope they did.

The Three Parts

Behaviour
A tracking snippet on your site records page views, clicks, pointer movement and scroll depth, and attaches them to the person who was signed in at the time. This lives under Tracking → Heatmaps.
Email
Campaigns take people in from that behaviour, or the moment your product sends a trigger, and email each one along a path, through a mailbox or email service you connect. This lives under Campaigns.
Replies
Replies are polled back out of your connected IMAP/SMTP mailbox and shown with the sender's site history attached, so you can see what they did before you answer. This lives under Inbox.

Who Behavly Is For

Behavly tracks your own signed-in users — the people already using your product. It is not a cold-outreach tool and it does not de-anonymise strangers or buy contact data. If someone is in your Behavly workspace, it is because they signed in on your site, filled in one of your forms, or you imported them yourself.

What Behavly Does Not Do

Two things are worth stating up front, because products in this category often do them and readers assume Behavly does too.

  • It does not predict a send time. Emails go out inside the sending window *you* set, in each person's own timezone. Behavly does not predict a best hour per person.
  • It does not send anything until you activate it. Activating shows what a campaign will do first. Turn on Review and every email Behavly writes also waits for you to read it before it goes anywhere.

Still stuck? Ask Behavly Agent from inside the app — it can explain any part of Behavly, though it cannot see your data. Or email hello@behavly.io.