The core product is in every plan. Tiers differ by volume, seats, retention and support — not by whether the product works or which campaigns you can run.
Limits
| Free | Starter | Growth | Scale | |
|---|---|---|---|---|
Price / month | $0 | $79 | $249 | $699 |
Tracked contacts | 100 | 2,500 | 10,000 | 40,000 |
Tracked websites | 1 | 1 | 3 | Unlimited |
Connected mailboxes | 1 | 1 | 3 | 10 |
Team seats | 1 | 3 | 10 | Unlimited |
Personalized emails / month | 50 | 2,000 | 8,000 | 30,000 |
AI email designs / month | 3 | 25 | 75 | 250 |
Behavly Agent chat | Unlimited | Unlimited | Unlimited | Unlimited |
Anonymous pageviews / month | 10,000 | 100,000 | 300,000 | 1,000,000 |
Product events / month | 1,000 | 25,000 | 250,000 | 1,000,000 |
Behaviour data retention | 30 days | 90 days | 180 days | 365 days |
There is no plan limit on how many always-on or Trigger Campaigns you run, Free included; if one workspace needs more than 50 live at once, write to hello@behavly.io.
Features
| Free | Starter | Growth | Scale | |
|---|---|---|---|---|
Pattern Campaigns (Once or Always on) and Trigger Campaigns | Yes | Yes | Yes | Yes |
Send by recipient's local time | Yes | Yes | Yes | Yes |
Lead statuses and attachments | Yes | Yes | Yes | Yes |
Anonymous visitors | — | Yes | Yes | Yes |
Team invitations | — | Yes | Yes | Yes |
Mailbox rotation | — | — | Yes | Yes |
Full role set | — | — | Yes | Yes |
Priority support | — | — | Yes | Yes |
Compliance exports | — | — | — | Yes |
Custom limits & onboarding | — | — | — | Yes |
Nothing you need in order to send safely is gated: approval mode, unsubscribe handling, consent signals, AI privacy controls, the audit log and heatmaps are on every plan, Free included.
What Free Is For
Free is a test drive rather than a small plan. Its limits are set to show the product working end to end — a couple of real campaigns to a real segment — without covering a production user base. Retention deliberately stays at 30 days, because the argument Behavly makes is behavioural and a shorter window would make a new workspace look broken rather than limited.
Scale is sold through a conversation rather than self-serve checkout.