Hitting a limit blocks the action that would exceed it and shows an upgrade dialog naming the specific limit. It does not disable your workspace, stop tracking the people you have identified, or interrupt a campaign that is already sending. Anonymous pageviews never block anything: past them, anonymous visitors are not recorded until the month resets. The upgrade dialog opens on its own the next time you open Tracking or Insights, and the Usage page shows the count. When personalized emails run out, the Unibox stops writing automatic reply drafts until the month resets, and the dialog opens on its own there too.
The small AI helpers — Analyze website, Find images, the design guide, signatures, AI edits in the template editor, Rewrite, Suggest subject lines, Describe a pattern, Describe a path and Run review — have no plan number, only a generous fair-use limit per workspace per day (20 on Free, 200 on Starter, 500 on Growth, 1,500 on Scale). It exists to stop runaway scripts; normal use never comes close. If you reach it, the helpers work again within 24 hours.
Feature Locks vs Volume Limits
- A locked feature
- Shown but not usable — anonymous visitors on Free, for example, appear as blurred rows. Visible on purpose, so you know what upgrading buys rather than finding a blank space.
- A volume limit
- You have used the month's allowance, or you are at your contact ceiling. Wait for the window to reset, remove some rows, or upgrade.
Changing Plan
Settings → Billing. Plan changes made in the billing portal are reflected back in Behavly automatically, and reconciled periodically so a change never sits unapplied.
There is no free trial on the paid plans. Free is the trial — it is available indefinitely and does not expire.