The filters sit in the toolbar above the Tracking → Heatmaps table, one pill per filter. Whose activity and Page come first, because every map answers them. After a thin divider come the four filters that narrow the people: Friction, Engagement, Device and Country. The table updates as you pick; there is no Apply button. When anything is filtering, Reset appears after the last pill and clears every filter at once. View, at the right end, shows or hides columns.
Within a pill, options are OR. Across pills they are AND. Picking Desktop and Mobile in Device means *either* device; picking Desktop in Device and Germany in Country means desktop *and* Germany.
The Pills
- Whose activity
- Everyone, Identified users or Anonymous visitors.
- Page
- Busiest page, or a path you pick from a searchable list. A path lists only the people who were on that page, and it is the page the Heatmap button opens.
- Friction
- Rage clicks keeps people who clicked the same spot over and over in the range; Dead clicks keeps people who clicked something that did nothing. Tick both for either.
- Engagement
- Bounced = one page and under 30 seconds. Engaged = 2–4 pages. Highly engaged = 5 or more pages, or returning within the period.
- Device
- Desktop, Mobile, Tablet. Desktop and phone maps are different layouts, so this is often the first filter worth setting. Bot traffic is already left out of the table, the same way Insights leaves it out.
- Country
- The countries people in the range were actually seen from, most people first. Type in the search field to find one by name or by code:
definds Germany.
Reading A Pill
A filter that is off shows only its name, such as Device. Once something is picked it turns blue and shows the answer, such as Device: Mobile, or the first answer and +N for the rest. The four filters each take several answers: their menus stay open so you can tick more than one, and Clear at the foot unticks them.
Every answer shows a number on the right: how many people the table would list with it ticked, given everything else you have set. A 0 tells you an answer leads nowhere before you pick it.
What Is Not A Filter
Some questions are already asked elsewhere on the screen, so they have no pill of their own. With several tracked sites, the site picker in the app header narrows the table to one. Page narrows it to the people who were on a page. The date range decides how recently someone was active. Whether someone left an email is Whose activity: Identified users; their phone, company and name belong to Audience.
Rows With No Events In The Window
A row whose events fall outside the loaded window matches no engagement bucket at all. It is not counted as bounced. An absence of data is not evidence that someone left immediately, and bucketing it as a bounce would quietly inflate your worst number.