Heatmaps & Tracking
Installing the tracking snippet, reading the Heatmaps table of identified users and anonymous visitors, filtering it, and opening heatmaps.
Install The Tracking Snippet
Add a domain, paste one script tag, and verify that events are arriving.
Identified Users
People the snippet matched to a real person — one row per human in the Heatmaps table, merged across their devices.
Anonymous Visitors
Visitors the snippet saw but could not attach to a person — one row per browser profile in the Heatmaps table.
Filtering The Heatmaps Table
Every filter pill in the Heatmaps toolbar, and the OR/AND rule that decides how they combine.
Heatmaps
Four overlay layers painted on your real site, for everyone or for one person.
Why Identified And Anonymous Counts Don't Add Up
An identified row is a person, an anonymous row is a browser. Adding the two together is meaningless.