Tell your users what’s new.

Send an update once to everyone or to the people it is for, exactly as you designed it, without crowding out the emails they must act on.

Start for free

One update, never in the way.

Product updates in Behavly are a Pattern Campaign that runs once. It goes to All users, a pattern or people you pick, with your template sent as designed or edited for each person. Set to Low priority, it also waits 3 days after any other campaign’s email, so the emails people must act on go first.

Low priority waits its turn.

Low also waits 3 days after any other campaign’s email, for newsletters and nurture. When a slot opens, Urgent goes first, and Low goes after Normal.

Once, to the people it’s for.

Run it Once: everyone in the group when it starts gets the path, then the campaign stops by itself and shows Completed. Choose All users, a pattern, a saved pattern or people you pick.

See the exact email before it sends.

Preview any email step for a real person, with nothing sent, or choose Send the path to me to get it in your own inbox, marked [Test].

Each reply with what they did.

Replies to the update land in the Unibox with the sender’s history on your site attached, so you can see what they did before they wrote to you.

From what shipped to who it’s for.

Choose who it is for.
Open Automations, name the campaign and choose Pattern Campaign. Start it from All users, a pattern Behavly detected, a saved pattern, or people you pick or import, and run it Once.
Send your design, or let Behavly edit it.
Add an Email step with one of your published templates. Send as designed sends it exactly as you built it and uses none of your personalized emails; Edited by Behavly edits the wording for each person.
Pick the voice.
Sender sets who the email reads as being from. Company is your official brand voice, best for announcements and broad sends; Team is good for support and product updates.
Set it to Low.
Under Frequency, set Priority across campaigns to Low. It also waits 3 days after any other campaign’s email, so an update never crowds out one people must act on.
Send it now, or on a date.
Start is Right away by default. Choose On a date and the campaign waits as Scheduled until then. Activate shows what it will do, step by step, before you confirm.

The rules around every update.

Once: Everyone in the group when it starts gets the path, then the campaign stops by itself and shows Completed. People who join later don’t enter.
Low priority: Also waits 3 days after any other campaign’s email. For newsletters and nurture.
Send as designed: Sends your template exactly as you built it, to everyone, and uses none of your personalized emails.
Sender: Personal, Team or Company. Company is your official brand voice, best for announcements and broad sends.
Start: Right away, or On a date, which leaves the campaign Scheduled: nobody enters and nothing is sent until then.
A/B test: Try a second template on half the people who reach the step. Each person always gets the same version.

Questions about product update emails.

Does a product update use my personalized emails?

Not when your template is sent as designed: that uses none of them. Edited by Behavly and emails Behavly writes count toward the personalized emails on your plan.

Will it land on top of an email people must act on?

Not when it is Low: it also waits 3 days after any other campaign’s email, and when a slot opens, Urgent goes first.

Do people who sign up later get it too?

Not on Once: people who join the group later don’t enter. Switch to Always on if they should; an Always on campaign can’t go back to Once.

Can I schedule it?

Yes. Choose On a date under Start and the campaign waits as Scheduled: nobody enters and nothing is sent until then.

Meet the Behavly Agent.

It reads what each user does in your product and writes their follow-ups. Free to start, no credit card.