Bring back the people who went quiet.
Quiet is a signal, not a goodbye.
Find who went quiet.
Behavly offers patterns it found in your tracked behaviour, like Gone quiet. Always on, it re-checks the group every 10 minutes and each person enters once, the moment they join.
Only what a person did counts.
Apple Mail loading the images by itself is not an open, a security scanner following the links is not a click, and an out-of-office is not a reply, so a quiet person stays quiet until they act.
Every email knows the ones before it.
Each email Behavly writes is put together for one person as it sends, from what they did on your site and every earlier email on the path.
The path reviews itself every Monday.
Once a campaign has sent 20 emails, Path review reads its results and suggests what to change. Approve one and Behavly makes it; nothing changes until you do.
From quiet to back again.
Name it and choose what starts it.
Open Automations, give the campaign a name and choose Pattern Campaign. It can start from a pattern Behavly detected, like Gone quiet, a saved pattern, or people you pick.
Describe the path, or build it.
Say who it is for and what each email should do, choose Build the path, and check what Behavly lays out. Or add an email Behavly writes, one of your templates, a wait, a branch or a stop.
A wait ends when they come back.
A wait can end the moment the person acts, not only when time passes, and a branch checks whether they logged in, visited a page or did an action in your product within the days you set.
Each reply is filed by what it says.
Behavly reads every reply to a campaign email and gives it the status it fits: High-intent when they are interested, Follow up for a question, Suppress for a no or an unsubscribe. A status you set yourself is never replaced.
Once, or again after 90 days.
Re-entry is off by default, so each person goes through once. Allow re-entry after 90 days lets someone go through the path again 90 days after they finished it, never after a reply or an unsubscribe.
The rules around every win-back.
- Always on
- Behavly re-checks who is in the group every 10 minutes, and each person enters once, the moment they join.
- Re-entry
- Off by default. Allow re-entry after 90 days lets someone go through the path again 90 days after they finished it. Never after a reply or an unsubscribe.
- Only what they did
- Apple Mail’s own opens, security scanners’ clicks and out-of-office replies are not counted as the person’s.
- Across campaigns
- One person on several paths never gets an email from each. By default, different campaigns stay 24 hours apart, and nobody gets more than 3 emails in any 7 days.
- When they write to you
- A reply ends the path by default, and their other campaigns wait 3 days. Out-of-office replies don’t count.
- Path review
- Once a campaign has sent 20 emails, Path review suggests changes every Monday, and Behavly makes the ones you approve.