Find the step where people leave.
Where they stop, and who stopped.
The step where visits stop.
A funnel follows two to eight goals in order, and counts a visit at a step only if it completed every step before it, in the same visit. The step where the count falls is where people leave.
Goals that count past visits too.
Form submits, outbound link clicks, file downloads, and email and phone link clicks count on their own. Add a pageview goal like /signup, a scroll goal like 50% of /pricing or a custom event from behavly.track, and it applies to your past data at once.
Where they came in, and where they left.
Entry and exit pages show where visits began and ended, and channels, sources and campaign tags how people arrived. Click any row and it becomes a filter on every number and card.
Follow up the people who left.
Start a Pattern Campaign from a pattern Behavly found or one you describe, and see who matches before anything is saved. Name the step they left at as the Goal: a wait can hold until they reach it, and reaching it can end their path.
From one snippet to the step they left at.
Add the snippet once.
In Tracking → Setup, press Add Website and paste the single async script tag inside the <body> of your site, once, so it loads on every page, your signed-in pages too. Every number in Insights comes from it.
Name the steps as goals.
Open ⋮ → Manage goals on the Goals card, choose Add goal and pick Pageview, Custom event or Scroll depth for each step: a page like /signup, or an event your site sends with behavly.track. Goals apply to your past data at once.
Follow them through a funnel.
Choose Add funnel and pick two to eight goals in order. A funnel counts a visit at a step only if that visit completed every step before it, in order, in the same visit, so you see the step where the count falls.
See who leaves.
Filter narrows every number and card to one page, source, campaign tag, country, browser, device or goal, and clicking any row in a card adds it as a filter, so you can compare the people who leave by where they came from and what they used.
Follow up the people who left.
Start a Pattern Campaign from a pattern Behavly found, or describe the group in plain language and see who matches before anything is saved. Name the step they left at as the Goal, and each person who reaches it is credited to the last email they got.
The rules behind every funnel.
- Funnel
- Two to eight goals in order. A visit counts at a step only if it completed every step before it, in order, in the same visit.
- Goals on past data
- A goal applies to your past data as soon as you add it. Uniques is the visitors who completed it, Total how many times, CR the share of the period’s visitors.
- Automatic goals
- Form submits, outbound link clicks, file downloads, and email and phone link clicks count with nothing to set up.
- Explore
- Pick a starting page to see where people went next, then the step after that.
- Campaign goal
- Name an action or a page, and each person who reaches it is credited to the last email they got, counted up to 7 days after their last email.
- Date ranges
- Insights reads a window of recent data, so on a busy workspace a long range is a sample. A shorter, complete range is the one to decide on.