See where users get stuck.
Where it went wrong, and for whom.
The pages where it went wrong.
Under the chart, the Pages card counts the people on each page, and its Rage clicks and Dead clicks tabs the people who got stuck there. Click a page to pick it under Page, and the Heatmap button opens that page’s map.
Painted over your live page.
Clicks, rage clicks, movement and scroll are painted over your own site, not a copy of it, for everyone, only identified users or only anonymous visitors.
The map of the one who got stuck.
Every row in the Heatmaps table has an icon for each layer that person left something on. Each opens their map on that layer, across every browser they used.
Their reply, with what they did.
Every reply comes with the sender’s history on your site attached, so when someone who got stuck writes to you, you see what they did before they wrote.
From a rage click to the person behind it.
Paste the snippet, signed-in pages too.
Put the one async script tag inside the <body> of your site, once, so it loads on every page, including your logged-in application pages. It detects a signed-in session on its own, so there is no identify call to wire up.
Filter to the people who got stuck.
Filter → Friction keeps the people who rage-clicked or dead-clicked in the range; tick both for either. Device splits desktop from phone, whose maps are different layouts, and Page picks the page the Heatmap button opens.
Open the page’s map.
The Heatmap button opens one map for everyone, only identified users or only anonymous visitors, on the page you picked, or your busiest page if you picked none, painted over your real, live page in a new tab.
Open one person’s map.
Each row has an icon for every heatmap layer that person left something on. Each opens their own map on that layer, at the page where it is best seen, and for an identified user across every browser they used.
Follow up by email.
The same activity drives your campaigns. Start a Pattern Campaign from a pattern Behavly found or one you describe, and every email Behavly writes is written from what that person did on your site.
The details behind every map.
- Rage clicks
- People who clicked the same spot over and over in the range.
- Dead clicks
- People who clicked something that did nothing.
- Device
- Desktop, Mobile or Tablet. Desktop and phone maps are different layouts, so this is often the first filter worth setting.
- Whose activity
- Everyone, only identified users or only anonymous visitors. It is also whose map the Heatmap button opens.
- Pages without the snippet
- A page the snippet is not installed on has no heatmap. It opens and paints nothing.
- Short-lived links
- A heatmap reads from a viewing link that expires after 30 minutes. Open it again from Behavly for a fresh one.