Behavly

Show each user what they haven’t tried.

Behavly emails the people who have not used a feature yet, leaves out anyone who already did, and moves each one on the moment they try it.

Skip what they know, show what they don’t.

Feature adoption in Behavly is a campaign path about one feature. It starts from a group, like Barely explored or one you describe, and each email can be skipped for anyone who already did the action it is about. A wait or a branch on an action your product sends moves each person on as soon as they act.

Skip anyone who already did it.

Skip if they already did it leaves an email out for anyone who already did the action or visited the page it is about, at any time before it would send. Someone who already invited their team never gets the “invite your team” email.

Find who never got to it.

Start from a pattern Behavly found, like Barely explored, with the rule behind it spelled out, or describe the group you want in plain language and see who matches before anything is saved.

Wait until they try it.

A wait can hold until they do an action in your product, like project_created, and continue the moment they act, or after the limit you set. A branch sends them a different way if they don’t.

Every email knows the ones before it.

An email Behavly writes reads every earlier email on the path, in order, with whether the person opened or clicked each one, and says something new instead of repeating them.

From one feature to the next.

  1. Send the actions that matter.

    Add the snippet to your signed-in pages, and send what people do in your product with behavly.track, like project_created. Waits, branches, the goal and Skip if they already did it can all use them.

  2. Choose who to follow up.

    Start a Pattern Campaign from a pattern Behavly detected, like Barely explored, from one you describe in plain language, or from All users, always on.

  3. Leave out who already did it.

    Under Rules for this email, turn on Skip if they already did it for the action or page the email is about. It is checked at any time before the email would send.

  4. It waits for what they do.

    A wait can end the moment the person acts, not only when time passes. A branch checks whether they did an action in your product within the days you set: yes goes one way, no the other.

  5. Count who tried it.

    Name the Goal as the action, like project_created. Behavly credits each person who reaches it to the last email they got, for 7 days after it, and reaching it can end their path.

The rules around every feature email.

Skip if they already did it
Leaves an email out for anyone who already did the action or visited the page it is about, at any time before it would send.
An action in your product
The events your product sends with behavly.track, like project_created. The list shows how many people did each.
Goal
Name an action or a page, and each person who reaches it is credited to the last email they got, counted up to 7 days after their last email.
A/B test
Try a second version of an email on half the people who reach it. Each person always gets the same version.
Across campaigns
One person on several paths never gets an email from each. By default, different campaigns stay 24 hours apart, and nobody gets more than 3 emails in any 7 days.
Review before sending
Off by default. Turn it on to hold every email Behavly writes until you release it. Templates sent as designed always go on time.

Questions about feature adoption.

01

How does Behavly know someone used a feature?

From the actions your product sends with behavly.track, like project_created, and from the pages they visit. Waits, branches, the goal and Skip if they already did it can all use them.
02

Will someone get an email about a feature they already use?

Not with Skip if they already did it on: the email is left out for anyone who already did the action or visited the page it is about, at any time before it would send.
03

Can I test two versions of the email?

Yes. A/B test on any email step tries a second version on half the people who reach it. Behavly names a winner only when each version has at least 30 sends and the gap is unlikely to be chance.

Meet the Behavly Agent.

It reads what each user does in your product and writes their follow-ups. Free to start, no credit card.